Organizing esport events requires technical expertise and an in-depth knowledge of the gaming world that many companies do not possess.
An esport event agency precisely brings this specific know-how to create tournaments, gaming animations, and brand experiences that capture the attention of players and spectators alike.
Given that the competitive video game industry is experiencing rapid growth, calling on specialists allows you to design tailor-made projects that perfectly meet the codes of this demanding community.
What is an esport event agency?
An esports event agency specializes in planning and executing competitive video game events. Its primary role is to transform concepts into concrete events that attract players and spectators.
It ensures coordination between teams, sponsors, and fan communities to create immersive gaming experiences. Unlike a more general event agency in Paris, it has a perfect command of the specific codes of the esports world.
These agencies offer various services tailored to the competitive gaming sector. They manage venue sourcing, negotiate partnerships, coordinate technical aspects, and promote events. Their expertise covers everything from organizing tournaments to managing live broadcasts on streaming platforms.
They possess skills in business development, marketing, and sports management specific to the esports world. Their in-depth knowledge of gaming communities enables them to create events that meet the audience's expectations.
Services offered by an esports event agency
To provide an overview of the services offered, here are the main services that an esports event agency can provide:
- Event design: The agency handles the creation of customized events, tailored to the specific needs of each client, taking into account their objectives and budget.
- Logistics management: The agency provides complete logistics management, including venue sourcing, service provider coordination, transportation and accommodation management, and event security.
- Audiovisual production: The agency manages audiovisual production, including video capture, live streaming on streaming platforms, and content creation for social networks.
- Animation and brand experience: The agency offers a variety of gaming entertainment, immersive brand experiences, and interactive activities to engage participants and spectators.
- Marketing and communication: The agency implements effective marketing and communication strategies to promote events, attract participants, and maximize the visibility of partner brands.
Organizing e-sport tournaments requires specific know-how and a mastery of the video games involved. Organizing e-sport events requires specialized technical skills, which is why it is important to call on an experienced event technical agency. Preparation involves managing registrations and coordinating all technical aspects.
Brands are looking to reach the gaming audience through immersive experiences. Some agencies, such as 2 Lives, offer LAN parties, video game festivals and retrogaming exhibitions. These projects allow companies to address gamers directly in their world.
E-sport event agencies create tailor-made marketing activations that respect the codes of this demanding community.
Esports market clients and needs
Esports event agency clients include video game publishers, professional teams, and non-endemic brands. These brands invest heavily in organizing tournaments and gaming events to reach a young and engaged audience. In 2017, esports had 365 million viewers and generated $700 million in revenue, according to Challenges.fr.
The evolution of the esports event market shows a diversification of public expectations. Spectators are no longer satisfied with simple video game competitions but are looking for complete immersive experiences. Esports festivals now include concerts, meetings with personalities, and various gaming activities.
The specialized agency must therefore design projects that meet this demand for richer and more entertaining experiences.
Choosing an esports event agency
Selection criteria
Selecting an agency to organize an esports project relies on several key factors. Technical expertise and knowledge of competitive video games are essential. I advise verifying the portfolio of gaming events already carried out and assessing the agency's ability to understand your specific objectives.
To choose your agency wisely, here is a list of essential questions to ask during an initial contact with an esports event agency:
- Experience and references: What are your most successful esports events, and can you provide references from satisfied clients?
- Technical expertise: How do you ensure the quality of the internet network and the management of IT equipment to guarantee an optimal gaming experience?
- Contingency management: What are your procedures in the event of technical or logistical contingencies during an event?
- Communication and marketing: How do you plan to promote the event and reach our target audience?
- Budget and transparency: Can you provide us with a detailed and transparent quote, including all costs associated with organizing the event?
What truly distinguishes a good specialized event agency is its authentic knowledge of gaming culture. The best teams are often composed of enthusiasts who understand the codes of the different gaming communities.
Given that each game has its own ecosystem, a truly competent agency will know how to adapt its approach depending on whether it's a fighting game tournament, a battle royale, or a MOBA.
Budget and planning
For a successful esports event, budget creation must take into account several essential factors. The main expense items include venue rental, technical equipment (computers, consoles, screens), human resources, communication, and prizes for participants. Large-scale competitions generally require a more significant investment in network infrastructure and audiovisual production.
Organizing an esports festival or tournament takes time. Quality projects are generally prepared between 6 and 24 months in advance, depending on their scale. This period allows you to secure the best venues, attract leading sponsors, and coordinate the arrival of professional players, whose schedules are often very busy.
For smaller events, allow at least 3 months for preparation.
To evaluate the success of your event, several indicators should be considered.
The participation rate, social media engagement, and media coverage are the main criteria to analyze with your agency.
Choosing the right esport event agency makes all the difference for your gaming project. With specific expertise in the sector, these agencies transform your events into memorable experiences that excite players and spectators alike.
Given that organizing esport events requires specialized technical skills and in-depth knowledge of this world, it is best to surround yourself with professionals who perfectly master the codes of gaming.
The success of your tournament or festival depends on this strategic collaboration, which will propel your brand into the exciting world of esports.
